The Victor-Victrola Page   

VV-110

RARITY: ¤¤   VALUE:  ¤ 

The VV-110 was simply a name update to Victor's long-running VV-XIV. which was a phonograph priced in the 'upper-middle' range. Victor implemented an across-the-board change to their model designations (for most machines) during the spring of 1921, and the popular mid-range VV-XIV simply became the VV-110 at that time. While some of these renamed models received new cabinets, there are no physical differences between the XIV and 110; only the stamped dataplate was changed.
Like the XIV, the VV-110 offered a choice of mahogany, oak or walnut veneer. The large 4-spring motor and all other features were unchanged from its XIV predecessor.
By the time the name-change designations were fully implemented, public interest in large upright Victrolas was starting to wane. During the summer of 1922, in at attempt to revive sagging sales, Victor introduced a line of updated models, including the VV-105 and VV-111. Production of the VV-110 was consequently ceased in early 1922, prior to the launch of the new lineup; however it is likely that  the company built more VV-110 models than could be sold at that time, leaving many remaining in storage at the company's warehouses.
Due to the overproduction of these machines, it is quite likely that some VV-110 models were ultimately sold during Victor's well-advertised "half-price" sale during the summer of 1925. For more information on Victor's financial crisis of 1924-1925 and the overproduction of phonographs, please click here.
The original 1921 selling price of the VV-110 was $225.00, which equates to $3,250.00 in today's money. An estimated total of 21,800 VV-110 models were produced. 
The price tag for this model was reduced by $25.00 in 1923.

The survival database currently shows the earliest existent VV-120 to be S/N 591 and the latest to be S/N 21973

Do you own a Victrola VV-110? Please take a moment and enter some basic information about your machine into the collector's database by clicking here. No personal information is required.