Victor Sales Network: State of Wisconsin
Note: The listings below are for HISTORICAL VICTOR DEALERS from the early years of the 20th Century. They are not current phonograph retailers. Please see our Dealer Locator page for more information.
Some dealers may have multiple addresses shown; this can be due to having several branches or from having moved to a new location.
Distributors are shown highlighted. Many distributors also owned retail stores, so both retail and wholesale outlets may be covered under the same name, at the same (or different) addresses.
Please help us by contributing to this site. If you know of an historical Victor Talking Machine dealer who is not shown in these listings (via a tag on your Victor phonograph, an old advertisement or other means), please email us at paul@victor-victrola.org with the information. Also, if you live near one of these dealers, we would love to have some current pictures taken at the location (even if it is an empty lot!) to share with our readers.
| City | Dealer Name | Address | Photos | Map |
|---|---|---|---|---|
| Algoma | Guth's Music Store | Address needed | ||
| Antigo | Anton Molle | Address needed | ||
| Appleton | Carroll's Music Shop | 821 W College Ave | Photo 1Photo 2Photo 3Photo 4 | Map |
| Appleton | Irving Zuelke Music Co. | 103 W. College Avenue | Map | |
| Ashland | Cable Piano Co. | Address needed | ||
| Baraboo | Alton Piano Co. | 122 Third Street | Map | |
| Baraboo | Wiley Music House | 122 Third Street | Map | |
| Beloit | Alva Snyder Jewelery | 351 E. Grand Ave | Map | |
| Beloit | Cleveland's Music | Address needed | ||
| Black Earth | F.S. Drake Co. | Address needed | ||
| Bloomer | W.S. Struve | Photo | Address needed | |
| Brillion | Malwitz Music Co. | Address needed | ||
| Burlington | C.L. Gleason Jeweler | Address needed | ||
| Cedarsburg | John Armbruster | W62 N620 Washington Ave | Map | |
| Chippewa Falls | Sundet Music Company | Address needed | ||
| Coleman | Coleman Drug Store | Address needed | ||
| Delevan | H.C. Dukelow | 319 Walworth Ave | Photo | Map |
| Eau Claire | W.E. Steinberg | Address needed | ||
| Greeen Bay | D.M. Grouix | Address needed | ||
| Janesville | Diehls-Drummond | 26 W. Milwaukee St. | Photo 1Photo 2 | Map |
| Kaukauna | H.G. Brauer | Photo | Address needed | |
| La Crosse | Bergh Piano Co. | Fourth & Jay St. | Photo 1Photo 2 | Map |
| La Crosse | F. Leithold Piano Co. | 325 Main Street | Photo | Map |
| LaFarge | Weisner Drug Co. | Address needed | ||
| Lancaster | Groenier & Stitzer | Address needed | ||
| Lancaster | Gross Music House | Photo | Address needed | |
| Madison | Albert E. Smith | State St. | Address needed | |
| Madison | Forbes-Meagher Music | Main St & S. Carroll | Map | |
| Madison | Wisconsin Music Co. | 20 N. Carroll St. | Photo | Map |
| Marinette | Shrader's Music House | Address needed | ||
| Marshfield | Tiffault-Kamps Merchantile Co. | 213 Central Avenue | Photo | Map |
| Medford | Drost Brothers Music House | Address needed | ||
| Menominee | Gregg's Music Store | Address needed | ||
| Menominee Falls | A.A. Schmidt | Photo | Address needed | |
| Merrill | F.L. Mead | Address needed | ||
| Milwaukee | American Household Furniture Co. | Fond du Lac Avenue & 19th Street | Map | |
| Milwaukee | Badger Music Shop | 425 Grand Ave | Photo | Map |
| Milwaukee | Badger Talking Machine Co. | 135 Second St. | Photo | Map |
| Milwaukee | Boston Store | Map | ||
| Milwaukee | C.C. Warner Victrola Shop | 428 11th Avenue | Photo | Address needed |
| Milwaukee | Charles J. Orth | 504 Grand Ave | Map | |
| Milwaukee | Chas. H. Schefft & Sons | 849 Third St. | Map | |
| Milwaukee | Edward Gram Music | Address needed | ||
| Milwaukee | Edward Schuester & Co. | 12th & Vliet St. | Map | |
| Milwaukee | Edward Schuester & Co. | Third & Garfield | Photo | Map |
| Milwaukee | Espenhain Dry Goods | 400 W. Wisconsin Ave | Photo | Map |
| Milwaukee | Felix Warr | 3414 North Ave | Map | |
| Milwaukee | Fischer's Furniture Co. | Second St. & West Water St. | Map | |
| Milwaukee | Gensch-Smith Co. | 730 Grand Ave | Map | |
| Milwaukee | George H. Eichholz Co. | 542 12th St. | Map | |
| Milwaukee | Gimbels | 101 W. Wisconsin | Photo | Map |
| Milwaukee | H. Luebtow & Company | 923 Third Street | Map | |
| Milwaukee | Harry W. Krienitz | 326 Grove St | Map | |
| Milwaukee | Herzfeld Phillipson Music Co. | 317 Grand Avenue | Address needed | |
| Milwaukee | Hoeffler Company | 306 W. Water St | Photo | Map |
| Milwaukee | Huesby Co. | Address needed | ||
| Milwaukee | J.B. Bradford Piano Co. | 411 Broadway | Map | |
| Milwaukee | J.B. Bradford Piano Co. | 596 Mitchell St | Map | |
| Milwaukee | John H. Becker | Address needed | ||
| Milwaukee | Kesselman-O'Driscoll Co. | 517 Grand Avenue | Map | |
| Milwaukee | Kesselman-O'Driscoll Co. | 3414 W. North Avenue | Map | |
| Milwaukee | McGreal Bros. | 173 Third St. | Photo | Map |
| Milwaukee | Mc Greal Bros. | 439 National Avenue | Map | |
| Milwaukee | North Avenue Music Shop | 3414 North Avenue | Map | |
| Milwaukee | North Central Distributors | 602 N. Broadway | Map | |
| Milwaukee | Peter F. Piasecki | 441 Mitchell St. | Photo | Map |
| Milwaukee | Rinzel-Tesch Company | Address needed | ||
| Milwaukee | Wisconsin Talking Machine Co. | 173 Third St | Map | |
| Milwaukee | Wisconsin Talking Machine Co. | 213 Grand Ave | Map | |
| Milwaukee | Wurlitzer | 421 Broadway | Map | |
| Monroe | W.A. Miller Jewelry Co. | South Side Square | Address needed | |
| Neenah | Henry L. Sorensen & Co. | 131 W. Wisconsin Ave | Map | |
| OshKosh | Hughes Music Co. | Address needed | ||
| Oshkosh | Oshkosh Music Shop | 15 Algoma St | Map | |
| Oshkosh | Wilson Music Company | 169 Main St | Photo | Map |
| Platteville | Platteville Music & Radio Shop | Address needed | ||
| Racine | Christianson Brothers Company | 316 Main Street | Map | |
| Racine | Hiram J. Smith | 437 Main St. | Map | |
| Racine | Wiegand Bros. | 420 Main St. | Photo | Map |
| Rice Lake | E.E. Larson | Address needed | ||
| Sheboygan | H. Buchheim Co. | 515 N. 8th St. | Photo | Map |
| Soldier's Grove | The Doll-Jewelry Store | Address needed | ||
| South Milwaukee | A.P. Wilde | Address needed | ||
| Spring Green | George W. Hathaway Jewelers | Photo | Address needed | |
| Stevens Point | Boston Furniture Co. | 430 Main St. | Map | |
| Stevens Point | Reton Bros. | Main St. | Address needed | |
| Superior | E.T. Barron's | Photo 1Photo 2 | Address needed | |
| Viroqua | Brown Music Company | Address needed | ||
| Wasau | Wright's Music Store | Third Street | Photo 1Photo 2 | Address needed |
| Watertown | W.D. Sproesser Jewelry | 213 Main St. | Map | |
| West Allis | West Allis Music Shop | Photo | Address needed | |
| Winter | City Drug Store | Photo | Address needed |